Most churn isn’t a churn problem.
Expired cards, insufficient funds, processing errors — none of them mean the customer wants to leave. But Stripe cancels after a few default retries, and the revenue silently disappears. By the time it shows up in next month’s churn report, the customer is already gone. 20–40%of all SaaS churn is involuntary — driven by failed payments, not by intent. Most of it is recoverable.
Recoupt reads the failure reason on every declined invoice, schedules retries that match the cause, and sends a 3-step branded dunning sequence when retries don’t recoup. Connect Stripe via OAuth — five minutes, no code, no webhooks.
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