Product Metrics

Product Metrics is an AI-powered optimization platform for Google Shopping and Performance Max campaigns, built for e-commerce brands and performance marketing teams managing advertising at the product level. Most shopping campaigns distribute budgets at the campaign or ad group level, while profitability is determined per product. As a result, many advertisers unknowingly allocate a large portion of their budget to products that generate little or no return. Industry analyses frequently show that 30–40% of Shopping spend goes to underperforming products, mainly because advertisers lack tools to segment and prioritize products based on performance and business value. At the core of the platform is the Labelizer, a segmentation engine that connects directly to Google Ads and first-party data sources. Using AI-driven analysis, it evaluates every product and assigns it to one of five performance segments: 1. Stars — high volume, high ROAS 2. Cash Cows — low volume, high ROAS 3. Question Marks — high volume, medium ROAS 4. Dogs — medium volume, low ROAS 5. Drainers — low volume, low ROAS These segments sync automatically as labels to the Google Shopping feed, enabling advertisers to apply different bidding strategies, budgets, or campaign structures per segment — without manual spreadsheets or static rules. Unlike traditional feed management tools, Product Metrics incorporates first-party business signals alongside ad performance d