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Product Metrics

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Product Metrics - Increase ROAS by 25% with AI Product Segmentation

About Product Metrics

Product Metrics is an AI-driven platform designed to help e-commerce brands and marketing teams optimize Google Shopping and Performance Max campaigns at the product level. Its core feature, the Labelizer, analyzes product performance and segments items into categories such as Stars, Cash Cows, and Drainers, syncing these labels directly to Google Shopping feeds. This enables more precise budget and bidding strategies based on real product data, rather than relying solely on campaign-level metrics. The platform offers a free tier for analyzing product feeds and a paid plan that unlocks advanced segmentation and optimization features.

Best for: e-commerce brands, performance marketing teams, Google Shopping advertisers

Key features

  • Segments products into performance-based groups using AI analysis.
  • Syncs product performance labels directly to Google Shopping feeds.
  • Connects to Google Ads and first-party data sources for analysis.
  • Provides unlimited product-level insights for optimization on paid plans.

Use cases

  • Identifying underperforming products in Google Shopping campaigns.
  • Applying tailored bidding strategies to different product segments.
  • Benchmarking product performance against competitor prices.

Pros

  • Free tier available for analyzing entire product feed.
  • No credit card required to start using the platform.

Screenshots

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