Delve

Delve automatically generates business personas for both you and your competitors, offering valuable insights for strategic planning purposes.

About Delve

Delve is a web platform that builds AI personas, digital twins and synthetic users for marketers and researchers. It generates customer, audience and employee personas from first-party and public data, draws journey maps, and lets users chat with digital twins or run synthetic surveys and interviews. It also suggests marketing recommendations from persona insights. A free tier is offered, not a time-limited trial, and it includes one audience persona, one website persona and 50 chat credits. Several paid plans add more capacity.

Best for: marketers, market researchers, B2C brands, B2B brands, marketing agencies

Key features

Generates AI personas and journey maps automatically
Chat with digital twins of customers, users and employees
Runs synthetic surveys and interviews with AI personas
Suggests marketing recommendations for major channels from persona insights
Automatic segmentation and audience insights
Combines first-party and public data sources

Use cases

Building customer personas for marketing strategy
Running synthetic surveys and interviews, including with hard-to-reach groups
Mapping customer journeys across decision stages
Turning persona insights into campaign recommendations

Pros

Free tier, not a time-limited trial, with a persona and chat credits

Limitations

Free plan covers one audience persona, one website persona and 50 chat credits

Screenshots

Reviews

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